A few weeks ago the fast food chain Jack in the Box introduced Munchie Meals.
The Munchie Meals are only served from 9 p.m. to 5 a.m. and cater to a certain demographic that is awake and hungry during those hours.
This follows the trend set by Taco Bell’s Fourth Meal campaign and other restaurants as a way to drum up business during non traditional hours.
In the same way, certain restaurants such as Sonic offer a Happy Hour of sorts from 2 p.m. to 4 p.m. where they have a menu of items at a reduced price to entice people to spend money during normally slow hours between the lunch and dinner crowds.
As for the trend to entice people to eat during the overnight hours one can assume that the demographic is mainly college students and shift workers.
When I worked for newspapers I often worked until 1 a.m. or later and found the selection of places to grab a bite after work to be rather limited.
Were the option of Munchie Meals available back then I most likely would have made it part of my driving home routine.
It should be noted that one Munchie Meal includes more calories than the total daily recommended amount. So they are certainly not intended for the healthy eater and those watching what they eat.
Instead the Munchie Meals offer a smorgasbord of tasty but bad for you selections that are covered in various cheeses and/or deep fried to a golden tasty perfection.
For convenience and portability sake the Munchie Meal comes self contained in a box.
Right about now some of you are probably craving a Munchie Meal while there are others who are wondering if the prize inside the box is an automatic defibrillator.
Having looked inside the Munchie Meal box strictly for research for this column I can assure you that the automatic defibrillator is not included but could probably be ordered as an add on.
With the introduction of the Munchie Meal Jack in the Box, like Carl’s Jr. before it, is giving consumers what they want in the form of thousands of calories in a convenient carrying case.
It is not necessarily giving consumers what they need however since very few people could argue that anyone needs that large of a calorie hit during the overnight hours.
So while the battle rages over wants and needs and whether the Munchie Meal is good or bad for the nation as a whole one thing is certain Denny’s, Waffle House and IHOP have been put on notice as there are now more choices vying for those late night diners.
Now if you’ll excuse me I need to take a nap so I can be awake in time to get my Munchie Meal later.
Copyright 2013 R. Anderson